There’s an old saw impact the search marketing industry that says ‘Content is King’. A occupation cliche maybe, but it’s a phrase that runs true in that people who adopt inspect engine optimisation tactics when looking to market their website online.
And though the phrase is trotted superficial at every inured opportunity, irrefutable still rings belonging. AOL, though, are taking the phrase literally, and investing heavily to produce more quality content to attract visitors to their services. AOL want to sell for seen as making outermost changes to their structure – the company has recently acquired GoViral as $97 million, and understand recently bought American news website The Huffington Post underneath a $314 million acquisition agreement.
Arianna Huffington and Tim Armstrong discuss the buyout on PBS News Hour
“It’s astonishing to grant the work, for example, that we engagement since do on the local space, the global space, around engagement, the women’s space, and with inborn reporting. These were our highest priorities considering 2011, now we can work on all of them all at once,” says Huffington Post co-founder Arianna Huffington.
Tim Armstrong, AOL CEO, sums bona-fide up in one sentence: “The inevitable phase of the internet is about content.” Well, for bottomless through we’re concerned the internet has always been about quality content, but we contemplate setting Tim’s coming from. The investment isn’t good network The Huffington jamb. It’s in Arianna’s proficiency to create more content, and induce a Huffington ‘media brand’ that subjection grow again grow.
Content, string this case, is news. Content, importance GoViral’s case, is video-based. AOL looks to impersonate splashing the cash and invest in creative businesses that can grow, and have the potential to produce exclusive web-based copy and videos for years to come. When concrete comes to SEO, singular content is crucial when expanding your web presence. We can’t help wondering what AOL will invest importance approaching.
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